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What Are the Main Objectives of Advertising?
Sep 23 | By:  Categories: Our Blog, Print Media

As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand awareness and drives audience engagement. It’s also important to know how your advertising choices can help you reach your profit goals. There are many objectives businesses have when advertising their products and services, and they […]

Advertising Mistakes That Will Destroy Brand Credibility
Sep 14 | By:  Categories: Marketing, Our Blog, Print Media

Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals and forget what works for your audience. Here are some common […]

Factors That Influence the Release Schedule of a Newspaper Advertisement
Sep 2 | By:  Categories: Our Blog, Print Media

For an advertisement in newspaper or magazine to be effective enough to draw your audience’s attention and result in action on their part, it needs to have the right timing. To time an ad well, you must be aware of the various factors that could influence the visibility of your ad depending on the publication’s […]

Avoid These Mistakes to Save Money on Print Advertising
Aug 28 | By:  Categories: Our Blog, Print Media

If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your head from which fonts to use to what publication to publish your ad with. With all these […]

What Is Brand Advertising and How Does It Work?
Aug 17 | By:  Categories: Marketing, Our Blog, Print Media

Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If you’re wondering how brand marketing works and are considering advertising in newspaper, here are some things to know. Don’t Create Brand […]

8 Ways Data Can Help Improve Customer Retention
Aug 7 | By:  Categories: customer acquisition, Marketing, Our Blog

The gateway to building quality and long-lasting relationships with customers comes down to customer service and the personalization of your offers. But this isn’t possible without a thorough understanding of customer data analytics. Data analytics will support your customer retention marketing strategy by establishing a connection with customers through personalization that will stand the test […]

The Benefits of Customer Analytics for Retention Marketing
Jul 29 | By:  Categories: Marketing, Our Blog

As experienced marketers already know, the right customer retention marketing strategies and analytics can do wonders for your growing business. Focusing on customer retention and loyalty programs allows you to gather important information about your customers in a non-invasive manner. This information can then contribute to creating more meaningful interactions with each individual customer based […]

Why It’s Important to Perform Competitor Analysis for Your Advertising Campaigns
Jul 17 | By:  Categories: Marketing, Our Blog, Print Media

Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your company is, it’s always important to know exactly who you’re dealing with—that includes your target audiences, your current customer […]

Steps to Find the Right Target Audience for Your Advertising Campaign
Jul 3 | By:  Categories: Our Blog, Print Media

One of the key factors for success in any business venture is to successfully define, find, and reach out to your target audience. Depending on the type of business, products, and services you offer, you may have either a very niche or vey broad target audience. As a business owner and marketer, it’s your job […]

Advertising During a Recession: 9 Tips to Maintain Your Brand
Jun 22 | By:  Categories: Marketing, Our Blog, Print Media

The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the pandemic and economic experts are forecasting a global recession that will test […]