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Benefits of Using Retention Marketing for Your Business
Feb 13 | By:  Categories: Marketing, Our Blog, Print Media

Customer retention is the process of keeping existing customers interested in your business so that they continue buying products or services from you. This is different than customer acquisition or lead generation, because you have already converted the customer. By retaining customers, it allows you to form long-lasting relationships with them and ensure they stay […]

Biggest Myths about Print Advertising in 2020
Feb 5 | By:  Categories: Our Blog, Print Media

The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors circulating about the disadvantages of print advertisements. […]

Reasons to Add Free Standing Inserts (FSI) to Your Marketing Mix
Jan 27 | By:  Categories: Marketing, Our Blog, Print Media

One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing and social media to reach their audience. Although online channels can play an important role […]

Essential Design Components of Next-Level Print Ads
Jan 15 | By:  Categories: Our Blog, Print Media

If you’re planning on taking your newspaper advertising to the next level this year, it’s important to consider every aspect of your ad, from font style to content. Every little tweak you make to connect with your customers better will be a step toward gaining more leads and boosting sales this year. Here are some […]

9 Facts That Prove Newspaper Advertising Is Still Effective in 2020
Jan 6 | By:  Categories: Our Blog, Print Media

Technology has had a dramatic impact on our world. It modernizes how information is accessed which means advertisers are faced with the challenge of how to improve their strategies to better reach and engage their customers. While there are several mediums to choose from, newspapers continue to be the favorite as they offer many significant […]

Measuring the ROI of Print Advertising for Marketing Strategies
Dec 19 | By:  Categories: Our Blog, Print Media

Although there are many ways to advertise to your customers, print advertisements in newspaper and magazines remain a popular and common method for many businesses. However, how do you measure the success of your campaign? While digital advertising lets businesses understand user behavior through online tools like bounce rate, pages visited, conversions, etc., there are […]

Key Questions to Consider before Running a Comparative Advertising Campaign
Dec 10 | By:  Categories: Our Blog, Print Media

If you are planning to run a comparative advertising campaign, there are many benefits to this strategy. It can make your company stand out in the marketplace and encourage consumers to choose your product or service over your competitors. However, doing this the wrong way can generate scrutiny and complaints from your prospects and competitors, […]

What Are the 4 W’s of Competitive Advertising?
Dec 2 | By:  Categories: Our Blog, Print Media

Do you work in an industry that is highly competitive, especially in an area that is very familiar with your type of product or service? Getting leverage might be difficult, but with competitive advertising, you can present yourself as the most favorable option. Here’s how competitive advertisements for print media can help you get ahead. […]

A Complete Guide to Comparative Advertising for Print Media
Nov 21 | By:  Categories: Our Blog, Print Media

There are many ways you can let consumers know about your products or services. You can use a variety of media, such as digital or print ads, and portray your message in different ways. When advertising in magazines and newspaper, the aim is to impact the consumer to drive them to respond. Comparative advertisements for […]

How Frequently Should You Advertise in Newspapers?
Nov 13 | By:  Categories: Our Blog, Print Media

If you want to effectively advertise your brand’s message and make yourself memorable and familiar, you need to reach consumers multiple times. Frequency makes you reliable and trustworthy, but it can also be a challenging task. If the frequency of your newspaper advertisement is too little, it will fall flat and fail to be recognized. […]