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7 Reasons Why Print Ads Are Still Effective in 2019
Is print media advertising still effective? The answer is yes! Many businesses have remained faithful to the print media platform, whether alone or combined with their digital ad campaign. But what makes print media so special? Here are seven reasons why print ads are still effective in 2019.
1.Print Ads Convert More Customers
One of the great perks of using print ads is that it leads to significant conversions. Studies show about 80% of consumers will act on a prompt from a direct mail ad, compared to 45% that respond to digital ads. Advertisements in newspapers and magazines have more influence on customers’ buying decisions than digital ads for a number of reasons including the following:
- They stay around longer, tucked inside print media that is kept around the house.
- They have a more memorable impact because of their humorous or emotional content.
- The tangible platform of print media creates a sensory experience that helps readers absorb the content better.
Most consumers find that Internet ads are annoying and often consider them to be spam. Popups that appear on their screen are annoyances that they quickly close and ignore. Ads on the sidebars of web sites and social media are also often ignored. Although algorithms have allowed consumers to be fed ads that are related to their interests and lifestyle, most consumers still attempt to avoid ads as much as possible when they are online. The reaction to print ads is much different. Consumers have more trust in this platform because they believe it takes more work to create a print ad, and that the source (newspaper or magazine) is more genuine and informative.
3.Clearly Defined Target Audiences
Print media mailing lists are focuses on target audiences. Instead of wasting money distributing an ad to the entire country, print ads can be sent out to specific homes based on demographics, location, occupation, lifestyle, etc. Unlike digital ads, print ads give businesses the peace of mind in knowing their message will reach the right audience at the right time.
4.High Engagement Rates
Today’s consumers are bombarded with information. Television, cellphones, computers, and other screens send information flying our way at such high rates it can be difficult, or impossible, to absorb all the information. This problem is resolved with print ads. The tangible, physical format (no screen attached) allows readers to take their time absorbing the information and committing it to memory. When you send a print ad to your consumer, they can learn about your offer without other Internet browser tabs, pop ups, notifications, and other distracting features of digital media.
5.You Can’t Block a Brochure
Another great feature of print media ads is that they cannot be blocked or ignored. Once a reader received the mail and takes it out of their box, they have to read it before deciding whether to respond and act or throw it away. The good news for you is that no matter who you send your ad to, it will be read. With digital ads, however, browser add-ons can block advertisements so your audience may never see your ads at all.
6.Less Distraction and Competition
Simplicity works best. If your ads are cluttered, readers can easily get turned off and uninterested. Print media ads allow you to customize your message to make reading easier for your prospects. Working with an agency can help you get the insight to know which font, size, and color you should use, and whether or not your ad requires graphics and other visual content.
7.No More Impulse Buying
You’ve probably experienced this yourself—online shopping is tempting and the urge to make an impulsive purchase is stronger than ever. All you need to do is sign into PayPal or use your credit card and make a purchase within a few minutes. Since print ads do not provide an instant way to shop, consumers enjoy the time they have to process the ad and be in control of whether they buy or not. It is also important to know that although consumers see ads regularly online, it does not mean they make more purchase decisions online. It’s not about age either—many students and youth feel more comfortable taking a mailed-in coupon to their favorite store, than shopping at the same stores online.
How Macromark Can Help with Your Print Ad Campaign
As you can see, print ads are still thriving and show no signs of slowing down despite the convenience of digital advertising. But whether you want to use both platforms, or simplify your ads to a print platform, it’s important to create the right ads. Knowing your target audience is the first step, but how do you take your ideas and message and turn it into something memorable and tangible that stands out among other mailed items? Working with a print advertising agency is the key.
At Macromark, we specialize in helping our clients create robust, effective, successful print ad campaigns. Our variety of services can be customized to suit your business goals, and we have packages that can work with a range of budgets. No matter the size of your organization, we can help you target your audience, retain customers, and build your reputation among your audience as a company they can trust. If you need help catching the eyes of your readers and establishing an effective advertising campaign, consider working with our print advertising agency. We can help you set up a successful print ad campaign, with all the all the information assistance you need to get it up and running. Our services also include direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.