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Direct Mail Helps Restaurants Reach New Customer Base
Macromark understands that for any new business to succeed, it is an uphill battle that will test the skill and perseverance of even the most enlightened entrepreneur. For restaurants, specifically, where repeat business and word of mouth become amplified, they must be able to grow and retain a base of loyal consumers. At a recent event hosted by the United States Postal Service at the Restaurant Association Marketplace in Texas, James Beard Award-winning chef and restaurant owner Chris Shepherd discussed how direct mail marketing is an essential component for any restaurant to be successful.
The event featured discussion that covered how direct mail marketing can be used by small businesses to generate leads, boost customer traffic, and eventually increase sales. Sheppard described everything that goes into running a business as “overwhelming,” but went on to say that “direct mail is a great tactic for small businesses.”
On top of mail ending up directly in the hands of consumers, other benefits were mentioned throughout the discussion. Highlights included over 75% of people looking forward to opening mail and considering that time well spent, and a recent stat by the Direct Marketing Association that estimates that $12.57 is made from each dollar spent on direct mail marketing, not to mention the hours saved from not having reps personally search leads.
Macromark can speak personally about the benefits of having small businesses utilize their direct mail services. Specifically with restaurants, the ability to build relationships with new customers by welcoming them with enticing offers, then nurturing and extending those relationships with thank-you cards or personalized coupons is an advantage that is particular to the direct mail industry.
In most cases, restaurants depend largely on the surrounding community to support their business. Direct mail replicates that intimacy and one-on-one connection that is reflective of being part of the community as one of its members, as opposed to a business without a vested interest.
By brokering accurately detailed lists, Macromark is able to target the precise demographic of consumer specific to the locality of community-supported businesses, like restaurants, so that business is able to drive the traffic it needs to be successful. Macromark has a broad enough catalogue to ensure your direct mail targets are met.
David Klein
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