Direct Mail Marketing Spring and Summer Opportunities
As spring is now in full swing and summer just around the corner, marketers should be excited about the current opportunities to target consumers through direct mail. A new season brings new attitudes and behaviors among targets, and companies should be looking to capitalize on this shift with fresh offers.
Of course certain industries will benefit more. If you do taxes, then you should’ve already been seeing results from your direct mail efforts. But there are other industries and other opportunities still present. And if marketers are clever enough to maneuver correctly, then those opportunities are still ripe for the picking.
Here are three ways businesses can use the spring and summer season to encourage sales and build engagement.
Focus on the Change
Spring is one of those seasons that can literally change the spirits and the behaviors of the masses. For example, this is the time of year when people are most active in the gym and in managing their health. As a marketer, you should be thinking of ways to tilt your message to fit the new attitude of the consumer. If you’re in the health industry it’s simpler, but if you’re in something like the food industry which has an indirect tie in, then there’s no better time to bring to light the health benefits of your products.
Spring and Summer Holidays
This is an opportunity that’s open to almost all industries. There’s Mother’s Day and Memorial Day in the spring, and summer brings so much more when it comes to both official holidays and people just wanting to get away. Direct mail marketing is a great way to get personal with targets and make them offers that fit with their vacationing or holiday goals. This is applicable for businesses ranging from hotels and car rentals, to those who offer some kind of home security. There will obviously be a lot of competition, so you’ll still need to be convincing in your mailings. Postcards may be a good fit for this kind of campaign.
For those cities in which spring and summer represent drastic climate shifts into much warmer weather, being outdoors means everything. But you don’t have to be a theme park to get in on the opportunity. Think outdoor furniture, summer clothing, cottage trips, even physical training habits change during these months. Again, you’ll have to be clever and discover unique ways to entice your targets, but the possibilities are endless.
The exciting thing for marketers about the change in seasons is that direct mail can be used in so many ways. You can play around with colors that more accurately match the warm seasons. The copy can reflect the good weather, and for those who are thinking outside the box, it may be a good idea to incorporate smell or touch into your mailings. Incorporating those other senses is a great way to engage your consumer on a deeper level and nothing says spring like the new scents.
Macromark has had much success helping our clients reach their targets during the spring and summer seasons. We provide comprehensive lists that focus precisely on the targets our clients have identified. Learn more about what Macromark can do for your spring and summer direct mail marketing campaigns by contacting us at 1-845-230-6300.
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