Direct Mail Still Works on Cyber Monday
For small businesses around the country, Cyber Monday is an important day during an important time of year. It follows the all-important Black Friday, which is essentially the official launch of the holiday season. Any small business recognizes the importance of the holidays and the potential for revenue that comes with them.
When speaking of Cyber Monday specifically, it’s important not to let the name of the day discourage your direct mail marketing efforts—quite the opposite, actually. The fact that customers are actively searching for deals should motivate you to take Cyber Monday as an opportunity to utilize direct mail to spur any sales or deals your store will be featuring.
Setting Up Cyber Monday with Direct Mail Marketing
Cyber Monday might be about online bargains, but what better way to inform potential and current customers of these bargains than through direct mail? By now, you should already have your mailing list set and a plan in place to engage these targets through clever direct mail design and copy.
Forget about whether you can compete with large corporations. That shouldn’t be your intention. Right now you need to focus on providing value to your current customers and targets that you have identified as strong leads. These consumers will be your bread and butter on this day and will help boost your sales the way it should during the holidays.
Cyber Monday is also a great time to think locally. Just because everyone is online doesn’t mean they’re not thinking about local retailers as well. It might be a good idea to include discounts for those who prefer to step into your store rather than shop online. This will make your stand out from the crowds of online offers. The key is to make this point clear in your direct mail pieces and to make the offer enticing enough that it pushes the consumer to make the trip to your location.
Remember that Christmas Is Around the Corner
Christmas will be here in no time. Cyber Monday is your chance to make an impression on new consumers and solidify your relationship with current customers so they remember you come the big day. Since Cyber Monday is really just one day, there’s no need to hold anything back. Bring out your best deal on your best products and make the day memorable.
You have so much flexibility on this holiday. You can use direct mail to drive all of your traffic online. You can include coupons in the mail itself to drive traffic to your physical store. Or you can do a combination of both and really make an impact to kick off the holiday shopping.
In either case, you should look at Cyber Monday as an opportunity to use direct mail to hone in on your targets. It’s a big online shopping day that can do a lot to familiarize your brand with new consumers. Macromark knows all about Cyber Monday. We have worked with countless clients over the years to strategize direct mail campaigns specifically for this time of year.
If you’d like to maximize the impact your business has on Cyber Monday, contact us right away. There’s still time to make things work.
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