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Going for the Best Kind of Advertising
There are two famous comments made about Hollywood directing maverick John Huston. Michael Caine noted that Huston used the camera “like a sniper” and only shot what was necessary for the complete film, while Paul Newman said that Huston was such a complex figure that no one could “put a bead on John.” If you’ve ever seen films like The Asphalt Jungle or The Misfits, you get a sense of what both were talking about: his films defied labels; had humor, action, and drama; and reflected a truly unique creator.
This type of attentiveness is something today’s businesses can benefit from—especially in advertising, where being unique and specific is important. Too often, business professionals today don’t plan out their advertising campaigns and just go for broke in their attempts to attract clients. However, this isn’t efficient; you have to put a bead on what you’re trying to advertise, and then use that avenue to obtain success.
Clear, with Focus
While it’s true that some print media advertising is more limited in today’s digital era, proper planning of your print media can make it more efficient, provided the ads are clear and focused. This includes tailoring your magazine or newspaper advertisements to the correct publications. If you’re marketing specific products, you need to have specific ads for trade publications, newspapers and magazines that cater to the audience that would be interested in the products being advertised. Even with basic newspaper ads in your local print neighborhood, it’s good to have the right ads for the media and audience in question.
Time and Again
Your advertising’s reach can expand, such as using direct mail, television, radio, online or even billboard advertising, enabling you to market your products to bigger audiences. However, the methods are always the same: you have to create the right advertising campaigns for your target audiences using your chosen media. Some pros want to reinvent the wheel with the creativity of their ads, but if you keep it simple and take a case-by-case media by media approach to each of your advertising campaigns, you’ll be able to more successfully get to the point of what you’re trying to market and laser in on your target audience. That is what good or great direct marketing is all about.
Whether you’re looking for direct marketing options or new multimedia business solutions, Macromark has the right information, staff, and tools to help your business in whatever capacity it needs. For more information, contact us at (845) 230-6300, e-mail us sales@macromark.com, or check out our web site at www.macromark.com.
David Klein
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