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Here’s Why Print Advertisements Are Considered More Trustworthy Than Online Advertisements
Digital advertising is quick and direct, but did you know that most people trust local newspaper advertising more?
It’s true that the digital marketing industry is buzzing with opportunities for companies to advertise their products. Even social media has welcomed sponsored posts to give advertisers the opportunity to interrupt user experiences with targeted messages. However, this bombardment of digital ads has caused users to have a distrust for them. Online pop ups are significantly less trustworthy than other advertising channels according to users. Many people install ad blockers on their browsers to get away from all the ads. According to a study, only 25% of Americans indicate that they trust online ads when making a purchase decision.
Businesses that shy away from print media advertising are missing an incredible opportunity to reach customers who trust this content. You will be surprised to know that most readers trust advertisements in newspaper and magazines far more than they trust mainstream digital media. Print ads, according to another survey, is the top advertising channel with over 80% of Americans saying that they trust ads in newspapers and magazines. Here are some of the reasons why print ads are more trustworthy than digital ads.
iStock.com/Fedor Kozyr
Why Are Print Ads More Trustworthy?
Print Is Precise
There’s something legitimate about tangible print media. Although they are outnumbered by digital publications, print is still a more desirable avenue for award-winning journalists and scientists. Print publications have spent decades establishing their reputation and readers still hold their content to a higher standard than digital publications. Since ads can be placed in relevant, trustworthy print publications, readers automatically trust the information inside.
Print Helps Us Focus
From the time we wake up in the morning to when we go to bed, our daily lives are bombarded with information and notifications from our digital devices. Many of our jobs require us to work on computers, or multitask on our smart phones, and when we get home, we entertain ourselves on screens as well. Print gives readers the opportunity to step away from the bright screens and focus on the information on the page in front of them. Readers who are fully attentive to the page are more likely to build a connection with your branding message.
Print Is Resilient
Print media has been around for a very long time, even before radio, television, and now the Internet has existed. Because of its long-lasting nature, print has maintained its credibility.
Print Marketing Has an Excellent ROI
Although social and online ads can produce a good return on investment, print marketing has a far better one. According to experts, for every $167 spent on direct mail, businesses can earn an average of $2,095. That’s a return of 1,255% on the initial investment. Additionally, the convenience of printing stamps and the reduced costs of printing services have made distributing print marketing material more affordable.
More Engaging than Online Marketing Content
Another feature of print media that draws readers in is how engaging it is compared to online marketing content. Experts have discovered that print marketing makes information, services, and products more desirable, as readers are able to retain information better. The physical format of a newspaper or magazine must be handled, creating a sensory experience with the reader. People are more likely to take their time with print ads that they receive in the mail, rather than a pop up that interrupts what they’re reading on their computer.
The Abundance of Fake Online Ads
The Internet is a world of false and misleading advertisements. It has a global reach, and many companies have not adopted proper measures to ensure that their web sites and advertisements are safe, true, and ethical. The Internet is an easy place for scammers and criminals to access your personal identification and credit card information, which makes users more skeptical of what they read and purchase online. On the other hand, print ads have much stricter reviews and must meet certain guidelines before they can be published. Publishers follow these practices because any false or insincere information that they distribute could harm their reputation and destroy their brand value. It is more difficult to enforce these guidelines in digital advertising, which is why the longstanding reputation of print ads makes it more trustworthy in the eyes of consumers.
How Macromark Can Help with Your Ad Campaign
Print advertisers have a lot of competition to deal with. Aside from other print advertisers, there are many competitors working hard to dominate the digital advertising space. However, print remains the most trustworthy way for customers to shop and absorb information about a business and its products. Consumers and marketers both have the luxury of choosing which channels they want to buy and sell from, and print media has significant benefits for everyone.
At Macromark, we specialize in helping our clients create robust, effective, successful newspaper and print ad campaigns. Our variety of services can be customized to suit your business goals, and we have packages that can work with a range of budgets. No matter the size of your organization, we can help you target your audience, retain customers, and build your reputation among your audience as a company they can trust. If you need help catching the eyes of your readers and establishing an effective advertising campaign, consider working with our print advertising agency.
We can help you set up a successful print ad campaign, with all the information assistance you need to get it up and running. Our services also include direct mail marketing, list brokerage, data solutions, list fulfillment, list management, and media buying through newspapers. For more information about advertisement costs in print media and how we can help grow your business, contact us at 1-(845)-230-6300.
David Klein
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