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How a Construction Company Generated Over $280,000 in New Business Using Direct Mail Marketing
Many people don’t realize just how competitive the construction industry really is. There are a limited number of big jobs and many of them are given through government bodies. This means it’s up to smaller businesses to find ways to generate revenue however they can and finalize contracts. But before any contract can even be presented, your targets have to know you exist. CTE Construction and Roofing in Nebraska understood this reality and used direct mail to create leads and generate an incredible $280,000 in new business.
How They Did It
CTE Construction is a small business offering full construction services to homes in their area. They’ve been active for 10 years and were looking for ways to engage more customers and generate more revenue for their business. They decided on direct mail marketing as the right medium to meet their goals, and launched a campaign during which they mailed three rounds of 4,000 postcards.
The use of color is what most stands out with the postcard. The placement of the yellow hard hat on top of the brown background really made the entire image come to life. They also used the copy not just to describe the services they can provide, but to include words like “trust” and “investment.” This is key because a person’s home is valuable to them. They won’t let just anyone work on their property, so trust is an important factor.
CTE reinforced this trust by placing the Better Business Bureau logo on the postcard and letting targets know they are preferred by insurers. Timing also played a big role in the direct mail campaign. Severe storms had recently plagued the area, and CTE Construction launched the campaign immediately after the storms had calmed.
Successful Direct Mail Campaign
CTE Construction was able to generate 26 leads, which resulted in $280,000 in new jobs. That’s incredible for a small business and a return on investment (ROI) of over 5,000%. This kind of return is definitely not normal and most direct mail marketing campaigns don’t end with these astronomical figures. But a well-designed print targeted correctly and sent more than once will give any business a good chance at a successful return.
Macromark is no stranger to helping businesses launch effective campaigns. We’ve been in business for three decades and have been part of many unique experiences with our clients. Over all this time, our goal has always remained the same, and that’s to use direct mail marketing to help businesses better reach and engage targets and ultimately generate revenue.
And we’re ready to help your business do the same. Give us a call at 1-845-230-6300. We’ll get your campaign started by finding the right list, and take it step by step until we’ve focused your campaign down to the final detail.
David Klein
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