Our Blog
How to Make an Effective Postcard Marketing Campaign
The rise of technology has caused many businesses to focus on their online marketing. However, other businesses are still seeing a benefit of using direct mail marketing to reach their customers. There are many different types of direct mail marketing, one being a postcard marketing campaign. But how are these benefits achieved? The following postcard marketing tips will give you an idea how of you can perfect your postcard marketing strategies and grow your business.
iStock.com/junce
Tips for an Effective Postcard Marketing Campaign
Choose the Right Mailing List
One of the most effective tips for a successful postcard marketing campaign is to have a good quality mailing list. Almost half of your campaign’s success depends on your list as it can connect you to your target audience, which includes individuals or businesses whose demographics match those of your best customers. If you want to get the most out of your campaign, choose a mailing list that includes prospects who want what you’re selling.
Offer Value to Customers
What do you want your audience to do when they read your postcard? Do you want them to call a phone number, visit a web site, return a form, visit a location, or respond? Whatever you goal may be, make sure it is easy for your target audience to respond in that manner. You should include all channels of communication including phone, e-mail, physical address, and social media. You can add value to them by including a schedule, coupons, tips, or other information that might be beneficial to your audience and compel them to save your postcard.
Be Clear and Direct
With postcard marketing, you only have a few seconds to grab your readers’ attention and persuade them to take action, instead of throwing your card in the trash. Some ways to keep them interested is to keep your message brief and to the point, and make sure your readers know exactly what you can offer them with a quick glance.
Test and Analyze the Campaign
The more postcards you send out, the greater the chance of response, but you don’t have to stick to one kind. You can test different versions on small subsets of your list before deciding on a final version. Doing this test and analysis approach will help you figure out what details of your marketing material are most attractive to your customers, and in the long run you will see an increase in return on investment.
Get in Touch with Macromark for Postcard Marketing Services
Now that you’re amped up with these tips for postcard marketing, you may be wondering where you can begin? The first step is to get a good mailing list, and that is something Macromark can help you with. Macromark provides postcard marketing services, as well as direct mail listing, subscription box services, catalog marketing, and many others. We can help you understand this opportunity to grow and acquire a bigger customer base. We provide all the information, advice, and assistance you need to get your direct mail marketing campaign up and running. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.
David Klein
Latest posts by David Klein (see all)
- Key Questions to Consider before Running a Comparative Advertising Campaign - December 10, 2019
- What Are the 4 W’s of Competitive Advertising? - December 2, 2019
- A Complete Guide to Comparative Advertising for Print Media - November 21, 2019