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How to Use Every Door Direct Mail to Grow Your Business
As a business owner, you may have heard of every door direct mail (EDDM) when looking into direct mail marketing campaigns. But what is every door direct mail, and how can you use it to help grow your business? Well, it’s a cost-effective strategy that business owners can use to target entire neighborhoods, and have their print advertisements delivered to every home in the area. When used appropriately, EDDM can be an extremely powerful marketing tool. Interested in learning about how it can benefit your business? Just keep on reading.
Increased Traffic and Sales
The more customers you bring in, the more sales you’ll make. Using EDDM, whether it’s to alert local customers about a sale or a grand opening, will help get the word out about your business. As more people hear about you and see what you have to offer, more customers will be inclined to visit and choose your business over the competition.
Business Opening or Relocation
If you’re opening a new location in a local neighborhood, EDDM would be a great option to promote your grand opening. Sending print advertisements to surrounding neighborhoods will let people know about your new opening or relocation, and give potential new customers the information they need.
New Services and Products Announcements
There’s no better way to let current and prospective customers know about a new product or service you have to offer than EDDM. As a business owner, you know that one of the key elements in staying relevant is growing and changing to suit the preferences of your customer base. Show them you that you actually heard their feedback and take it into account when making decisions.
Events & Offers Promotion
Attract local customers when you have special events or promotions going on with postcards and coupons—this will give them an extra little push to come out and check out your business, and help boost your reputation among the neighborhood.
Increased Customer Base
EEDM is a great way to reach a diverse audience. Targeting entire neighborhoods is bound to get you a well-rounded customer base in various areas around your city. It’ll also allow you to appeal to specific areas that your market research has shown customer support to be lacking in.
Acquiring New Markets
EDDM is an incredibly effective strategy that can be used to attract new local markets, and those in surrounding areas. This can be an ideal way to promote your business as you launch multiple locations at once, as it can reach a wide audience while still being cost-effective and efficient.
Look to Macromark for Effective EDDM Solutions
If every door direct marketing sounds like the next natural step in your direct mail marketing campaign, Macromark can help you develop the perfect materials. From creating your every door direct mail template to printing your EDDM postcards, we have the solutions for you. We’ve helped businesses launch their direct mail marketing efforts over the past decade, and have the experience and insight necessary to guide you through the process. Contact us today to learn more about our every door direct mail printing services, and how we can help take your direct mail marketing campaign to the next level.
David Klein
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