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Newspaper Advertising Tips: What Makes a Good Ad Layout?
The goal of an advertisement in a newspaper is to attract your readers’ attention and inspire them to take action. Whether you are using local or national newspaper advertising, your ad layout has a huge impact on its level of success. Here are some good tips for your newspaper advertising layout, and how our newspaper advertising agency can help you.
Grab the Reader’s Attention
Newspaper advertisements are easy to miss if they don’t stand out. Readers normally go to newspapers to look through the current news and events in their community; however, if you grab your readers attention with your ad, there is a higher chance that they will respond. This isn’t possible without an attention-grabbing element. Something like a humorous comic or image, or a catchy phrase or quote will do wonders in getting them to pay attention.
Focus on Flow
An effective ad layout must flow well together. Most readers skip the body of an advertisement if their eyes do not flow there automatically from the title. Factors that affect this are the amount of whitespace, the size and location of the logo, and the placement of the copy. Some important tips to consider when placing an ad on a large space include the following:
- The largest part of your advertisement, the picture, should cover 60% to 70% of the ad space
- People read from top to the bottom and left to the right , so you should place your body copy below the main picture and it should take up 15% of the ad page
- In the bottom right corner of the page, you should include the company logo which should take up only 5%
Choose Simple, Readable Fonts
The content you put in your newspaper ad must be legible to your readers. The fonts you choose are central to your design and layout. Never use fonts that are difficult to read; instead, choose ones that are easily picked up but by the eye. You should also only stick to a few fonts in your ad and avoid using too many different types. For example, you should generally use the same font for each of your different text groups such as your main text, titles, subtitles, and headings.
Keep Font Sizes Consistent
Font sizes should be used to your advantage but with reservation. Be consistent. Instead of using large fonts within your text, use it for your call to action or your title. Random large words in the midst of your text has an unconscious impact on your readers and makes your ad look messy and visually distracting. If you must have certain words in your ad text that are bolded or enlarged, don’t go overboard.
Minimalist Designs Are “In”
One of the most important tips when you are creating your newspaper ad is to choose a minimalist design. Don’t let your ad look too crowded or busy, but instead, make use of the white space where you can. Newspaper ads can look so crowded that readers quickly skim over everything instead of paying attention to what the ads are saying. However, modern design trends are incorporating more use of the white space, which adds importance to the images and text in each ad.
The colors you use will impact the effectiveness of your ad. Too many colors can make your ad look messy and disorganized. Find out which colors work well together and avoid the ones that clash. You can use the colors of your brand and incorporate them into the text, or ensure that the text matches the colors in the image provided. In newspapers, colors always print darker than what you see on your computer screen, so be sure to lighten them to make sure they look more natural in the newspaper.
Choose the Flat Look
When developing your newspaper ad, avoid using three-dimensional effects, bevels, or too many shadows. These styles may have been popular ten years ago, but most modern ads have a flat appearance that looks clean and finished.
Pay Attention to Alignment
If your ad is aligned well, it will stand out and look more superior and professional compared to those around it. Since a newspaper is aligned with columns, pictures, titles, horizontal and vertical spacing, and picture aspect ratios, your ad should follow this system.
Manage Free Space with Care
White space is important to making your ad look crisp and legible, but too much empty space can be a problem. Large holes and gaps between your pictures or text make your ad seem unprofessional. Your white space should be intentional and well positioned to make your ad stand out and looks fresh and elegant.
Contact Macromark for Expert Help with Your Campaign
The way you design your ad layout can either hinder or assist your marketing campaign. There are so many factors to consider when putting an ad together that it can be easy to forget an important aspect that could increase your response rate. For small- to medium-sized businesses, professional assistance can help. Marketing agencies can help you get competitive with larger businesses through effective newspaper ad campaigns.
At Macromark, we specialize in helping our clients create strong, effective, and successful newspaper and print ad campaigns. Our variety of services can be customized to suit your business goals and we have packages that can work with a range of budgets. No matter the size of your organization, we can help you target your audience, retain customers, and build your reputation among your audience as a company they can trust. We can help you set up a successful print ad campaign, with all the all the assistance you need to get it up and running.
Our services also include direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.