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Key Questions to Consider before Running a Comparative Advertising Campaign
Dec 10 | By:  Categories: Our Blog, Print Media

If you are planning to run a comparative advertising campaign, there are many benefits to this strategy. It can make your company stand out in the marketplace and encourage consumers to choose your product or service over your competitors. However, doing this the wrong way can generate scrutiny and complaints from your prospects and competitors, […]

What Are the 4 W’s of Competitive Advertising?
Dec 2 | By:  Categories: Our Blog, Print Media

Do you work in an industry that is highly competitive, especially in an area that is very familiar with your type of product or service? Getting leverage might be difficult, but with competitive advertising, you can present yourself as the most favorable option. Here’s how competitive advertisements for print media can help you get ahead. […]

A Complete Guide to Comparative Advertising for Print Media
Nov 21 | By:  Categories: Our Blog, Print Media

There are many ways you can let consumers know about your products or services. You can use a variety of media, such as digital or print ads, and portray your message in different ways. When advertising in magazines and newspaper, the aim is to impact the consumer to drive them to respond. Comparative advertisements for […]

How Frequently Should You Advertise in Newspapers?
Nov 13 | By:  Categories: Our Blog, Print Media

If you want to effectively advertise your brand’s message and make yourself memorable and familiar, you need to reach consumers multiple times. Frequency makes you reliable and trustworthy, but it can also be a challenging task. If the frequency of your newspaper advertisement is too little, it will fall flat and fail to be recognized. […]

Tips for Maximizing Your Return on Newspaper Advertisements
Nov 5 | By:  Categories: Our Blog, Print Media

Are you considering posting your advertisement in a newspaper and want to know how to stand out and gain loyal customers in this environment? You’re not alone. Many companies are going back to print media because it’s an affordable and effective way to reach their target audience. While the digital advertising world is oversaturated with […]

How to Choose the Right Ad Size when Advertising in Newspapers
Oct 25 | By:  Categories: Our Blog, Print Media

Purchasing advertising space may be more complicated than you think. The rates depend on your display ad size, as well as how much the publication charges per unit. However, posting an advertisement in a newspaper can be an effective way for you to share a new product, announce your business, or share the benefits of […]

How Augmented Reality Drives Print Ads
Oct 18 | By:  Categories: Our Blog, Print Media

Augmented reality (AR) is still a new and innovative technology, but big brands that have incorporated it into their advertisements in newspapers and magazines have shown that augmented reality is the way of advertising in the future. Many of the most popular AR ads are used by companies like Apple and IKEA, and since they […]

The Future of Print: Interactive Print Ads
Oct 4 | By:  Categories: Our Blog, Print Media

For decades, retailers trusted print media to get their messages out to consumers. Print campaigns were extremely effective because people enjoyed receiving mail. When the Internet came along, print media suddenly appeared archaic and out of touch. Targeted digital ads replaced mass mailings, and e-mail and online advertising became the primary method to reach customers. […]

Call to Action (CTA) Writing Tips for Print Advertising
Sep 24 | By:  Categories: Our Blog, Print Media

Many savvy businesses continue to post advertisements in newspapers and magazines because they see how effective print ads can be. One of the most effective aspects of ads in magazines and newspapers is the call to action, or CTA. This feature is extremely important, and without it your ad is sure to fail. What is […]

What Are the Advantages of Magazine Cover Wrap Advertising?
Sep 17 | By:  Categories: Our Blog, Print Media

Finding creative and intelligent ways for business to business (B2B) marketing can be challenging with all the options available and the competitive nature of the industry. However, cover wrap advertisements in magazines are extremely effective and a great option to choose. No other medium allows you a more effective way to place your ad than […]