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    How Augmented Reality Drives Print Ads
    Oct 18 | By:  Categories: Our Blog, Print Media

    Augmented reality (AR) is still a new and innovative technology, but big brands that have incorporated it into their advertisements in newspapers and magazines have shown that augmented reality is the way of advertising in the future. Many of the most popular AR ads are used by companies like Apple and IKEA, and since they […]

    The Future of Print: Interactive Print Ads
    Oct 4 | By:  Categories: Our Blog, Print Media

    For decades, retailers trusted print media to get their messages out to consumers. Print campaigns were extremely effective because people enjoyed receiving mail. When the Internet came along, print media suddenly appeared archaic and out of touch. Targeted digital ads replaced mass mailings, and e-mail and online advertising became the primary method to reach customers. […]

    Call to Action (CTA) Writing Tips for Print Advertising
    Sep 24 | By:  Categories: Our Blog, Print Media

    Many savvy businesses continue to post advertisements in newspapers and magazines because they see how effective print ads can be. One of the most effective aspects of ads in magazines and newspapers is the call to action, or CTA. This feature is extremely important, and without it your ad is sure to fail. What is […]

    What Are the Advantages of Magazine Cover Wrap Advertising?
    Sep 17 | By:  Categories: Our Blog, Print Media

    Finding creative and intelligent ways for business to business (B2B) marketing can be challenging with all the options available and the competitive nature of the industry. However, cover wrap advertisements in magazines are extremely effective and a great option to choose. No other medium allows you a more effective way to place your ad than […]

    11 Benefits of Advertising with Newspaper/Magazine Inserts
    Sep 5 | By:  Categories: Our Blog, Print Media

    If you are considering posting an advertisement in a newspaper or magazine, you should consider using an insert. There are many ways to deliver your message to your customers using print media, but insert marketing seems to be one of the most effective ways. Here’s what you need to know about newspaper and magazine advertising […]

    Key Factors to Consider while Creating a Print Advertising Layout
    Aug 28 | By:  Categories: Our Blog, Print Media

    Whether you’re a startup business preparing for your first print media advertising campaign, or an experienced digital marketer with years of successful business campaigns, it is always useful to brush up on best practices. Here are some key factors to consider when creating a print advertisement in newspapers or magazines, and why the design of […]

    Here’s Why Print Advertisements Are Considered More Trustworthy Than Online Advertisements
    Aug 19 | By:  Categories: Our Blog, Print Media

    Digital advertising is quick and direct, but did you know that most people trust local newspaper advertising more? It’s true that the digital marketing industry is buzzing with opportunities for companies to advertise their products. Even social media has welcomed sponsored posts to give advertisers the opportunity to interrupt user experiences with targeted messages. However, […]

    6 Most Common Advertising Mistakes to Avoid
    Aug 7 | By:  Categories: Our Blog, Print Media

    As a small- to medium-sized business owner, it’s a big decision to begin and execute an advertising campaign. This is especially the case if you’ve never advertised before. If there are millions of questions racing through your head, such as what format to use and what publication to post your ad in, it’s important to […]

    Factors Affecting Advertising Campaign Planning
    Jul 25 | By:  Categories: Our Blog, Print Media

    Marketing is an important part of almost every business. To pique your customers’ interests, your products or services, as well as the quality of service your provide them, must meet your customers’ needs and expectations. The process of marketing aims to identify, select, and develop a product; determine its value; select the right distribution channel […]

    Factors Affecting the Selection of Advertising Media
    Jul 11 | By:  Categories: Our Blog, Print Media

    When you are preparing to advertise a new product or service, it’s important to consider the type of media to use. There are many benefits to using each different medium, but which one is right for your offer? The right option for you will depend on factors such as your objectives, the nature of your […]