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    10 Major Customer Retention Mistakes You Need to Avoid
    Jun 2 | By:  Categories: customer acquisition, Marketing, Our Blog

    Running a successful business and ensuring customer satisfaction is equal parts acquisition, experience, and retention. Far too often, though, business owners tend to take the latter portion of the equation for granted and place way too much focus on the acquisition portion. While some level of customer attrition on a small scale is unavoidable as […]

    Remnant Ads Can Help Gain Exposure to Small Businesses
    May 21 | By:  Categories: Our Blog, Print Media

    Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular rate well in advance of the print date. As the print date gets […]

    Direct Mail 101
    May 12 | By:  Categories: Direct Mail List, Direct Marketing, Our Blog

    Direct mail requires two important “pieces” to work together in order to get the best possible results. The better those two pieces are the better your results will be. The mailing list is critical to success but so is the creative or mailing piece that is being used. The mail piece is what lands in […]

    How Brands Can Advertise Wisely during the COVID-19 Pandemic
    May 11 | By:  Categories: Marketing, Our Blog, Print Media

    Advertising during the COVID-19 crisis is a sensitive issue. On one hand, a company still needs to promote themselves and their brand regardless of the climate. In fact, it could be said that during the coronavirus pandemic, there are more eyes available to see your advertising. On the other hand, with the sensitive nature of […]

    11 Strong Customer Retention Strategies to Connect with Clients During the Covid-19 Crisis
    May 5 | By:  Categories: customer acquisition, Our Blog

    These are unprecedented times that we find ourselves in and running a B2C business during these times is challenging. To be blunt, customers are scared. They don’t know how the economy is going to fare during the COVID-19 pandemic and specifically, they don’t know if they’re going to have the money to keep spending on […]

    Clever Ways to Integrate Print and Digital Marketing
    Apr 22 | By:  Categories: Our Blog, Print Media

    While digital advertising is now the king of marketing, print advertising is still not only being used effectively, but can be integrated with online marketing strategies for a truly holistic marketing campaign. There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get […]

    Customer Acquisition vs. Customer Retention: Process & Cost
    Apr 14 | By:  Categories: customer acquisition, Our Blog

    Two of the most important strategies for any business are customer acquisition and customer retention. Converting leads and prospects into paying customers, and then nurturing and growing the customer relationship to prevent defection are paramount for continued business success. But like any business strategy, there’s a process and cost, followed by a return on the […]

    Customer Acquisition vs. Customer Retention: The Difference Between Both and How to Develop a Strategy
    Apr 2 | By:  Categories: customer acquisition, Marketing, Our Blog

    On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing terms, these are customer acquisition marketing and customer retention marketing. In this article, […]

    Tips to Reach Your Target Audience through Newspaper Advertising
    Mar 24 | By:  Categories: Our Blog, Print Media

    Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and give their brand a boost. Although many believe print advertising is harder to track and more […]

    How to Capture a Reader’s Attention with a Newspaper Advertisement
    Mar 16 | By:  Categories: Marketing, Our Blog, Print Media

    A professional copywriter’s first responsibility is to grab the reader’s attention and keep it throughout the copy. Sometimes, that’s easier said than done. You could write the best copy, but if your ad doesn’t interest your readers (ie. isn’t targeting the right audience), it will all be for nothing. On the other hand, if your […]