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Popular Dietary Supplements and Important Trends for 2015
The global dietary supplement market is massive, to the tune of over $60.0 billion at the end of last year. And with projections pushing that number to over $80.0 billion by 2020, no one can deny the influence supplements have had all over the world.
But what supplements are people specifically taking and which demographic groups are taking them? It’s an interesting and necessary question in the world of dietary supplement marketing and one we look to answer in the following article.
What’s Hot?
Fish oil still remains the most popular supplement, taken by approximately 60% of respondents in a recent Consumer Lab survey of 10,000 supplement users. CoQ10 is next up, followed by vitamins D and B. Magnesium, calcium, probiotics, and vitamin C make up the tail end of the list.
The use of weight loss supplements fell off considerably from approximately 10.7% to eight percent, which represents a relative decrease of 25%. Many reasons may be behind this drop, but the recent public and government scrutiny questioning the effectiveness of weight loss pills could be seen as a driving factor.
Who Are the Top Purchasers?
It may surprise you that North America is only the second biggest market for dietary supplements. Asia Pacific holds the first place title, with countries like China and India taking the lead in consumption. And if you’re looking for an emerging market, Latin America is your best bet.
Where North America falls short in the overall dietary supplement market, they make up for in the sports supplement segment of the market, placing first, with Europe and Asia Pacific falling second and third.
Though the sport supplement market right now stands at approximately $6.8 billion, it is expected to soar to over $12.0 billion by 2020. The general consumer being much more health-conscious will play a role in this increase, but it should also be noted that many supplement users do not necessarily separate sports supplements from regular dietary supplements. These consumers are looking for ways to live a healthier lifestyle and marketers have been able to show that supplements are a proven way to achieve those goals.
Urbanization is another key factor in the increase of sports supplements. The presence of gyms, health clubs, and other lifestyle facilities in the community has driven demand for these specific supplements.
How to Use This Information
Knowledge is power, and knowing what kind of dietary supplements consumers are currently using the most, along with the supplements that are growing in use, gives you leverage in your campaigns; knowing which supplements are decreasing in popularity is equally as important. It pays to know what kind of fight you are getting into and the preconceptions you need to overcome before marketing to any consumer.
If you haven’t had much success in your recent attempts to market dietary supplements, it may be a good time to reach out to Macromark. We are experienced list brokers and direct marketing specialists who know what it takes to execute successful campaigns from start to finish.
Sources:
“The Most Popular Supplements and Top-rated Brands,” HealthNewsDigest.com, March 2, 2015;http://www.healthnewsdigest.com/news/Supplements_340/The-Most-Popular-Supplements-and-Top-rated-Brands.shtml.
“Dietary supplements market trends and analysis to 2020 shared in new research report,” WhaTech web site, February 24, 2015; http://www.whatech.com/market-research-reports/press-release/consumer/44199-dietary-supplements-market-trends-and-analysis-to-2020-shared-in-new-research-report.
“Global Sports Supplements Market to Hit $12,449.6 Million in 2020, by Persistence Market Research,” DigitalJournal web site, March 3, 2015; http://www.digitaljournal.com/pr/2485014.
David Klein
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