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Print Newspaper Advertising & Marketing Strategies
Marketers have been burdened by the fact that advertising and marketing in print newspapers just isn’t the same as it used to be. That’s the truth, and unless businesses can come up with a unique approach or stimulating ads, then it makes little sense to enter the print market.
But there are also benefits that can’t be ignored. Newspaper ads aren’t dead; businesses just need to have a clear idea of what they are getting into and how to approach it. Print itself is changing, and as a marketer you must adjust and follow suit.
Change Is Now
There’s no time to go back and forth about what’s happening in the digital industry as compared to print media/newspaper. Right now, you need marketing campaigns that are going to get you results. And if you are considering print media, then results are still very much possible. You just have to know what kind of content and opportunities are working. Three newspaper advertising strategies that are still yielding results in print include the following:
Advertorials Advertising
Pasting a simple banner ad on a newspaper is not going to be any more effective than posting one digitally. Readers today are interested in reading personalized content, especially in print newspapers. One of the biggest advantages to advertising in print newspapers is that you are speaking to a fairly specific demographic of readers who are willing to read. Advertorials in print newspapers satisfy their need for content and give you a platform to promote whatever product or service you are offering.
Remnant Space Advertising
Remnant space advertising gets you the same ad space in the print newspaper at a much discounted advertisement cost. It does take some patience and you will have to be prepared for a quick turnaround with your content, but ad cost savings alone makes remnant space advertising worth it.
Newspaper Events
This movement has already started. Newspapers are organizing events throughout the year that provide them and their brands with opportunities to engage directly with readers. Not only does this help newspapers earn revenue through events, but it also presents monetization possibilities with the brands who participate in the events. If you’re a business looking to make good on an ad spot, this is one way to connect with your consumer on an entirely different level.
Macromark has shown many of our clients how advertorials or remnant space advertising can be profitable for their business. The success we’ve had using print platforms is a big part of what we do, and our clients have seen the benefits.
Macromark has been a leader in direct mail marketing strategies, direct mail copywriting, and direct mail printing for decades, and we have knowledgeable and capable staff who have a thorough understanding of utilizing print platforms. Contact us now if you are interested in print newspaper advertising and we’ll show you how to make it work for your business.
David Klein
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