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Printed Catalogs Drive Online Traffic to Your Web Site
Despite the advantages and convenience of Internet marketing strategies, many successful businesses still incorporate catalog marketing strategies to grow their customer base. One of the reasons why printed catalogs are still around is that they have stood the test of the time. Even after all of the hype of the Internet and e-commerce, there is still a growing number of companies going back to print media or, keeping it around. How do printed catalogs drive online traffic to your web site? If you want to learn about the integration capabilities of this strategy, here’s what you need to know.
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How Printed Catalogs Drive Online Traffic to Your Web Site
There are several reasons why mailing catalogs is valuable to your business, even if you are an e-commerce-based company. Here are just a few reasons why a print marketing program is vital to a multichannel system.
Tangible Shopping Experience
The way consumers shop on the web is not the same way they do in a print catalog. People enjoy the physical experience of turning pages and highlighting or circling items that appeal to them. Many catalogs are coffee table pieces that are saved for years and years to be reviewed. People can “dog-ear” pages so that they can reference certain items later on, while Internet shoppers are generally on the hunt for a specific item when they go online. When compared, print catalogs have the advantage here.
Targeted Approach
Print catalogs are more effective for new buyers because they are more targeted towards a specific industry. Searching on the Internet for what you need can be more difficult and time-consuming, as it requires the customer to know exactly what they want. Since print catalogs target a business’ specific audience and market, the customer can benefit from having information about products they are interested in, delivered to their mailbox.
Encourages Further Research
When consumers are enticed by the visuals and text in a print catalog, the get inspired to seek more information about products and services by visiting the company or brand web site. A huge percentage of people who find out about a brand through their catalog visit their web site to find out more about the products and see what other items are available online. This is why print catalogs should always have information about your web site and social media channels.
Get Catalog Marketing Support at Macromark
If you want to reap the advantages of a catalog marketing strategy, you may want to seek direction from the experts. Macromark, Inc. can help you understand this opportunity to grow your customer base. We are a catalog and direct mail marketing company that can provide all the information, advice, and assistance you need to get your print catalog marketing campaign up and running. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.
David Klein
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