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Are Small Business Mailing Lists Key to 2014 Growth?
While most people think big business is the country’s economic engine, the fact of the matter is that there are millions of small businesses operating in the U.S., and collectively, they generate more than half of the country’s GDP (sales) growth.
Unfortunately, according to Macromark, when it comes to direct mail marketing campaigns, many businesses overlook small business mailing lists. This could be a costly mistake, considering roughly 28 million small businesses operating across the U.S. account for 54% of all U.S. sales.
The small business sector is also growing at an unprecedented pace. Since 1990, big business has eliminated four million jobs, while small businesses have been responsible for adding eight million new jobs; in fact, small businesses have generated over 65% of net new jobs since 1995.1
Small businesses are also an economic entry point for new groups. Women might be seriously underrepresented in corporate America, but when it comes to small businesses, women are levelling the playing field, owning 30% of all small U.S. businesses. Small firms are also important because they tend to hire a greater number of older workers and people who prefer part-time employment.
One strength of small businesses is their ability to respond quickly to changing economic conditions. And with the economy like it is, this is an important advantage; according to a recent Gallup poll, 21% of small business owners say finding and keeping more customers is their biggest concern.2
But how do small business owners thrive in a highly challenging business environment? Mass marketing, such as television and radio, can be an expensive option for small businesses. That’s why when it comes to lead generation, direct mailing is one of the most effective tools a small business can implement.
Direct marketing is the perfect, cost-effective way for small business owners to raise brand awareness and tell potential customers about their latest products, services, coupons, specials, etc.
After that, the big question is how you go about finding new clients. There are a lot of smaller businesses out there operating in a similar or complimentary arena, and they might very well represent a gold mine of new opportunities.
Most small business owners are too busy running their business to develop their own direct mailing lists. At Macromark, our small business mailing lists reach every company in your geographic area and can be segmented by their size, location, contact name, and more.
Whether you’re looking for direct marketing options or new multimedia business solutions, Macromark has the right information, staff, and tools to help your business in whatever capacity it needs. For more information, contact us at (845) 230-6300, e-mail us at sales@macromark.com, or check out our web site at www.macromark.com.
Sources:
1. “Small Business Trends,” U.S. Small Business Administration web site; www.sba.gov/content/small-business-trends, last accessed March 7, 2014.
2. Riffkin, R., “Small Businesses Face Operational, Regulatory Challenges,” Gallup.com, February 28, 2014; www.gallup.com/poll/167660/small-businesses-face-operational-regulatory-challenges.aspx.
David Klein
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