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Step One in Marketing is a Quality Product
In the congested space of marketing, it’s always important to stand out. Marketers are constantly finding unique ways to separate their product or service from the crowd and make their clients known to consumers who are constantly bombarded with some form of advertising. But what can’t get lost in all the guerilla marketing techniques, social media, or direct mail campaigns is the quality of the product; it has to be strong or almost no amount of marketing and no medium used will make a difference.
The direct mailing list experts at Macromark have been around a long time and we have conducted endless amounts of direct mail marketing campaigns for our clients. We’ve seen how effective campaigns can be when done correctly, with a focused strategy and openly stated intent. Macromark’s aim is to always deliver service that will effectively communicate the benefit of the product or service being presented in a manner that best suits the company and their goals.
That being said, it is important to consider the quality of the product or service you are offering before bringing it to the market. As a business owner or service provider, you need to ask yourself hard questions as to the readiness of your product: are there deficiencies that will cause the consumer to react negatively? Has your product or service been tested? And if so, what were those results? Can it be improved in any significant way before you launch the campaign?
It is crucial that you are blatantly honest with yourself, because if you aren’t, consumers certainly will be. And in this era of constant information and products being created and thrown at consumers seemingly every minute, you want to make the most of your first impression so you can begin attracting and growing a solid customer base.
If you do feel like you have gone through all of the checks and your product or service is as ready as it can possibly be at the moment, then you are right to seek different marketing opportunities. This will require more work on your part as an owner or founder, as now you will need to assess the primary target market for your product. Wasting time marketing to a demographic that has shown no interest in your product will stall any campaign and give you an inaccurate gauge of the interest your product is garnering. Take the time to be as specific as possible when researching who will benefit most from your product. Remember that direct mail works best when targeting based on prior purchase history; there’s nothing stronger or more effective.
The impact of direct mail marketing campaigns is more personal, so even more care should be given in regards to the audience and the quality of the product. Direct mail elicits a different level of intimacy and interaction with a product, and because mail is much more personal than any other form of marketing, all that has been discussed becomes amplified.
Macromark is here for all those interested in carrying out direct mail campaigns. Just make sure you’re ready so you can give your product the best chance of succeeding.
David Klein
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