Why Customer List Updates Is Crucial for Your Business Macromark 2015-03-17 08:22:35 Our Blog

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    Why Customer List Updates Is Crucial for Your Business

    Jan 15 | By:  Categories: Our Blog

    It’s a great feeling when you amass an extensive list of customers or prospects that depend on you and your products or services. By leaning on them for your success and working to please them, you can create the best business relationship possible.

    However, many customer or prospect lists are unfocused or uncategorized with little detailed information, thereby offering no benefits or improvements to your business. If you want to continue refining your business while delivering the best possible products or services segmenting your mail lists is a smart choice.

    A Good Start

    Many businesses have differing opinions on data solutions in regards to list management and updates or segmentation. A good start is to keep things simple and proceed in categorizing lists appropriately before directing specific materials to the clients on those lists.

    You might have quality residential mailing lists that enable you to send out marketing materials, such as flyers or catalogues, door-to-door. However, you may want to consider tracking what those clients are buying and see if you can come up with more appropriate demographic or even better psychographic mailing lists to target direct mail to customer or prospects that might be more likely to buy from you.

    End Result

    Splitting up your mailing lists can be an arduous process: you have to move names around, copy them to certain files, and maintain reliability and accuracy. However, the end result is your desired outcome: customers and prospects knowing that you have their interests in mind and that you can provide them with the products or services they want.

    Your mail or email list(s) are the lifeline to your business success.  Your communications can be customized and improved with increased segmentation and information about their prior response history with you and your company.  It may be arduous but spending the time, money and effort to target better is always well rewarded with improved return on investment.  It also makes for happier customers or prospects because your marketing materials have improved relevancy.

    Whether you’re looking for direct marketing options or new multimedia business solutions, Macromark has the right information, staff, and tools to help businesses in whatever capacity they need. Contact Macromark at (845) 230-6300, by e-mail at sales@macromark.com, or check out our web site at www.macromark.com for more information.

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    David Klein

    David Klein is CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail. David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago. Part of Macromark’s vision is to help its clients succeed in their acquisition efforts for finding new customers regardless of the marketing channel or media used. Add me to your G+