The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the pandemic and economic experts are forecasting a global recession that will test […]
COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to adopt new and innovative customer retention strategies during lockdown in an effort to remain relevant. Even as many non-essential businesses begin to reopen or resume their operations, a lot of changes need to be carefully […]
Running a successful business and ensuring customer satisfaction is equal parts acquisition, experience, and retention. Far too often, though, business owners tend to take the latter portion of the equation for granted and place way too much focus on the acquisition portion. While some level of customer attrition on a small scale is unavoidable as […]
Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular rate well in advance of the print date. As the print date gets […]
Direct mail requires two important “pieces” to work together in order to get the best possible results. The better those two pieces are the better your results will be. The mailing list is critical to success but so is the creative or mailing piece that is being used. The mail piece is what lands in […]
Advertising during the COVID-19 crisis is a sensitive issue. On one hand, a company still needs to promote themselves and their brand regardless of the climate. In fact, it could be said that during the coronavirus pandemic, there are more eyes available to see your advertising. On the other hand, with the sensitive nature of […]
These are unprecedented times that we find ourselves in and running a B2C business during these times is challenging. To be blunt, customers are scared. They don’t know how the economy is going to fare during the COVID-19 pandemic and specifically, they don’t know if they’re going to have the money to keep spending on […]
While digital advertising is now the king of marketing, print advertising is still not only being used effectively, but can be integrated with online marketing strategies for a truly holistic marketing campaign. There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get […]
Two of the most important strategies for any business are customer acquisition and customer retention. Converting leads and prospects into paying customers, and then nurturing and growing the customer relationship to prevent defection are paramount for continued business success. But like any business strategy, there’s a process and cost, followed by a return on the […]
On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing terms, these are customer acquisition marketing and customer retention marketing. In this article, […]
