Category Archives: Our Blog

Tips to Reach Your Target Audience through Newspaper Advertising

Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and give their brand a boost. Although many believe print advertising is harder to track and more […]

8 Successful Retention Marketing Strategies

It’s easy to get hungry for more customers when you notice your customer acquisition strategy working and your business growing. However, forgetting to ensure those customers stick around will mean more effort and frustration for you. A good retention marketing strategy will help you keep the customers you acquire by providing them with a great […]

8 Reasons to Advertise Your Business in Niche Magazines

Imagine your consumer in the morning, sitting with their cup of coffee and bowl of oatmeal. What are they doing? Watching the news on television? Flipping through the week’s newspaper? Or reading their favorite niche magazine? Whatever they’re doing, you want to get their attention. You want your product or service to be on their […]

Benefits of Using Retention Marketing for Your Business

Customer retention is the process of keeping existing customers interested in your business so that they continue buying products or services from you. This is different than customer acquisition or lead generation, because you have already converted the customer. By retaining customers, it allows you to form long-lasting relationships with them and ensure they stay […]

Biggest Myths about Print Advertising in 2020

The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors circulating about the disadvantages of print advertisements. […]

Essential Design Components of Next-Level Print Ads

If you’re planning on taking your newspaper advertising to the next level this year, it’s important to consider every aspect of your ad, from font style to content. Every little tweak you make to connect with your customers better will be a step toward gaining more leads and boosting sales this year. Here are some […]

Measuring the ROI of Print Advertising for Marketing Strategies

Although there are many ways to advertise to your customers, print advertisements in newspaper and magazines remain a popular and common method for many businesses. However, how do you measure the success of your campaign? While digital advertising lets businesses understand user behavior through online tools like bounce rate, pages visited, conversions, etc., there are […]