Category Archives: Our Blog

Customer Retention: How to Maintain Consumer Relationships during COVID-19

COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to adopt new and innovative customer retention strategies during lockdown in an effort to remain relevant. Even as many non-essential businesses begin to reopen or resume their operations, a lot of changes need to be carefully […]

Remnant Ads Can Help Gain Exposure to Small Businesses

Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular rate well in advance of the print date. As the print date gets […]

Direct Mail 101

Direct mail requires two important “pieces” to work together in order to get the best possible results. The better those two pieces are the better your results will be. The mailing list is critical to success but so is the creative or mailing piece that is being used. The mail piece is what lands in […]

Clever Ways to Integrate Print and Digital Marketing

While digital advertising is now the king of marketing, print advertising is still not only being used effectively, but can be integrated with online marketing strategies for a truly holistic marketing campaign. There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get […]

Customer Acquisition vs. Customer Retention: Process & Cost

Two of the most important strategies for any business are customer acquisition and customer retention. Converting leads and prospects into paying customers, and then nurturing and growing the customer relationship to prevent defection are paramount for continued business success. But like any business strategy, there’s a process and cost, followed by a return on the […]

Customer Acquisition vs. Customer Retention: The Difference Between Both and How to Develop a Strategy

On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing terms, these are customer acquisition marketing and customer retention marketing. In this article, […]