Category Archives: customer acquisition

Customer Retention: How to Maintain Consumer Relationships during COVID-19

COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to adopt new and innovative customer retention strategies during lockdown in an effort to remain relevant. Even as many non-essential businesses begin to reopen or resume their operations, a lot of changes need to be carefully […]

Customer Acquisition vs. Customer Retention: Process & Cost

Two of the most important strategies for any business are customer acquisition and customer retention. Converting leads and prospects into paying customers, and then nurturing and growing the customer relationship to prevent defection are paramount for continued business success. But like any business strategy, there’s a process and cost, followed by a return on the […]

Customer Acquisition vs. Customer Retention: The Difference Between Both and How to Develop a Strategy

On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing terms, these are customer acquisition marketing and customer retention marketing. In this article, […]