Category Archives: Marketing

What Is Brand Advertising and How Does It Work?

Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If you’re wondering how brand marketing works and are considering advertising in newspaper, here are some things to know. Don’t Create Brand […]

8 Ways Data Can Help Improve Customer Retention

The gateway to building quality and long-lasting relationships with customers comes down to customer service and the personalization of your offers. But this isn’t possible without a thorough understanding of customer data analytics. Data analytics will support your customer retention marketing strategy by establishing a connection with customers through personalization that will stand the test […]

The Benefits of Customer Analytics for Retention Marketing

As experienced marketers already know, the right customer retention marketing strategies and analytics can do wonders for your growing business. Focusing on customer retention and loyalty programs allows you to gather important information about your customers in a non-invasive manner. This information can then contribute to creating more meaningful interactions with each individual customer based […]

Why It’s Important to Perform Competitor Analysis for Your Advertising Campaigns

Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your company is, it’s always important to know exactly who you’re dealing with—that includes your target audiences, your current customer […]

Customer Retention: How to Maintain Consumer Relationships during COVID-19

COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to adopt new and innovative customer retention strategies during lockdown in an effort to remain relevant. Even as many non-essential businesses begin to reopen or resume their operations, a lot of changes need to be carefully […]

Customer Acquisition vs. Customer Retention: The Difference Between Both and How to Develop a Strategy

On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing terms, these are customer acquisition marketing and customer retention marketing. In this article, […]