Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day Black Friday weekend is the official kick off to the holiday shopping season. And it can be a huge money maker for retailers, with 30% of all retail sales occurring from Black Friday […]
Thanksgiving will be here before you know it, which means you should have already given your holiday marketing some thought. The holidays are the perfect time to improve your customer retention strategies by making a special promotion, offering a giveaway, or switching up your marketing to keep you relevant and noticeable. Now may also be […]
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals and forget what works for your audience. Here are some common […]
Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If you’re wondering how brand marketing works and are considering advertising in newspaper, here are some things to know. Don’t Create Brand […]
The gateway to building quality and long-lasting relationships with customers comes down to customer service and the personalization of your offers. But this isn’t possible without a thorough understanding of customer data analytics. Data analytics will support your customer retention marketing strategy by establishing a connection with customers through personalization that will stand the test […]
As experienced marketers already know, the right customer retention marketing strategies and analytics can do wonders for your growing business. Focusing on customer retention and loyalty programs allows you to gather important information about your customers in a non-invasive manner. This information can then contribute to creating more meaningful interactions with each individual customer based […]
Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your company is, it’s always important to know exactly who you’re dealing with—that includes your target audiences, your current customer […]
The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the pandemic and economic experts are forecasting a global recession that will test […]
COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to adopt new and innovative customer retention strategies during lockdown in an effort to remain relevant. Even as many non-essential businesses begin to reopen or resume their operations, a lot of changes need to be carefully […]
Running a successful business and ensuring customer satisfaction is equal parts acquisition, experience, and retention. Far too often, though, business owners tend to take the latter portion of the equation for granted and place way too much focus on the acquisition portion. While some level of customer attrition on a small scale is unavoidable as […]
