Category Archives: Print Media

Ways to Use Print Advertising to Engage a New Audience

We might live in the digital age, but the fact remains that the majority of Americans say print is the best way to read newspapers, magazines, and books. More than two-thirds of U.S. adults (68%) prefer print when it comes to reading books, with nearly the same amount (65%) saying print is best when reading […]

Newspaper Ads Are Not Dead: 9 Reasons Why Print Still Matters

A successful print advertising campaign is nothing without the right placement, format, and content. Yet despite how many benefits there are to print advertising, many businesses still leave this platform on the shelf. The idea that newspaper ads are dead is a myth, and to prove it, here are some reasons why print still matters […]

Why Use Print Coupons to Advertise Your Business?

Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons that needed to be cut out along dotted lines in newspapers and magazines is now a valuable way to attract customers and increase conversations for your business. Coupons and discount offers are a great way […]

What Are the Main Objectives of Advertising?

As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand awareness and drives audience engagement. It’s also important to know how your advertising choices can help you reach your profit goals. There are many objectives businesses have when advertising their products and services, and they […]

Advertising Mistakes That Will Destroy Brand Credibility

Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals and forget what works for your audience. Here are some common […]

Avoid These Mistakes to Save Money on Print Advertising

If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your head from which fonts to use to what publication to publish your ad with. With all these […]

What Is Brand Advertising and How Does It Work?

Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If you’re wondering how brand marketing works and are considering advertising in newspaper, here are some things to know. Don’t Create Brand […]

Why It’s Important to Perform Competitor Analysis for Your Advertising Campaigns

Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your company is, it’s always important to know exactly who you’re dealing with—that includes your target audiences, your current customer […]