Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and give their brand a boost. Although many believe print advertising is harder to track and more […]
A professional copywriter’s first responsibility is to grab the reader’s attention and keep it throughout the copy. Sometimes, that’s easier said than done. You could write the best copy, but if your ad doesn’t interest your readers (ie. isn’t targeting the right audience), it will all be for nothing. On the other hand, if your […]
Imagine your consumer in the morning, sitting with their cup of coffee and bowl of oatmeal. What are they doing? Watching the news on television? Flipping through the week’s newspaper? Or reading their favorite niche magazine? Whatever they’re doing, you want to get their attention. You want your product or service to be on their […]
Customer retention is the process of keeping existing customers interested in your business so that they continue buying products or services from you. This is different than customer acquisition or lead generation, because you have already converted the customer. By retaining customers, it allows you to form long-lasting relationships with them and ensure they stay […]
The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors circulating about the disadvantages of print advertisements. […]
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing and social media to reach their audience. Although online channels can play an important role […]
If you’re planning on taking your newspaper advertising to the next level this year, it’s important to consider every aspect of your ad, from font style to content. Every little tweak you make to connect with your customers better will be a step toward gaining more leads and boosting sales this year. Here are some […]
Technology has had a dramatic impact on our world. It modernizes how information is accessed which means advertisers are faced with the challenge of how to improve their strategies to better reach and engage their customers. While there are several mediums to choose from, newspapers continue to be the favorite as they offer many significant […]
Although there are many ways to advertise to your customers, print advertisements in newspaper and magazines remain a popular and common method for many businesses. However, how do you measure the success of your campaign? While digital advertising lets businesses understand user behavior through online tools like bounce rate, pages visited, conversions, etc., there are […]
If you are planning to run a comparative advertising campaign, there are many benefits to this strategy. It can make your company stand out in the marketplace and encourage consumers to choose your product or service over your competitors. However, doing this the wrong way can generate scrutiny and complaints from your prospects and competitors, […]
