Category Archives: Print Media

What Are the Main Objectives of Advertising?

As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand awareness and drives audience engagement. It’s also important to know how your advertising choices can help you reach your profit goals. There are many objectives businesses have when advertising their products and services, and they […]

Advertising Mistakes That Will Destroy Brand Credibility

Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals and forget what works for your audience. Here are some common […]

Avoid These Mistakes to Save Money on Print Advertising

If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your head from which fonts to use to what publication to publish your ad with. With all these […]

What Is Brand Advertising and How Does It Work?

Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If you’re wondering how brand marketing works and are considering advertising in newspaper, here are some things to know. Don’t Create Brand […]

Why It’s Important to Perform Competitor Analysis for Your Advertising Campaigns

Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your company is, it’s always important to know exactly who you’re dealing with—that includes your target audiences, your current customer […]

Remnant Ads Can Help Gain Exposure to Small Businesses

Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular rate well in advance of the print date. As the print date gets […]