One of the key factors for success in any business venture is to successfully define, find, and reach out to your target audience. Depending on the type of business, products, and services you offer, you may have either a very niche or vey broad target audience. As a business owner and marketer, it’s your job […]
The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the pandemic and economic experts are forecasting a global recession that will test […]
Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular rate well in advance of the print date. As the print date gets […]
Advertising during the COVID-19 crisis is a sensitive issue. On one hand, a company still needs to promote themselves and their brand regardless of the climate. In fact, it could be said that during the coronavirus pandemic, there are more eyes available to see your advertising. On the other hand, with the sensitive nature of […]
While digital advertising is now the king of marketing, print advertising is still not only being used effectively, but can be integrated with online marketing strategies for a truly holistic marketing campaign. There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get […]
Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and give their brand a boost. Although many believe print advertising is harder to track and more […]
A professional copywriter’s first responsibility is to grab the reader’s attention and keep it throughout the copy. Sometimes, that’s easier said than done. You could write the best copy, but if your ad doesn’t interest your readers (ie. isn’t targeting the right audience), it will all be for nothing. On the other hand, if your […]
Imagine your consumer in the morning, sitting with their cup of coffee and bowl of oatmeal. What are they doing? Watching the news on television? Flipping through the week’s newspaper? Or reading their favorite niche magazine? Whatever they’re doing, you want to get their attention. You want your product or service to be on their […]
Customer retention is the process of keeping existing customers interested in your business so that they continue buying products or services from you. This is different than customer acquisition or lead generation, because you have already converted the customer. By retaining customers, it allows you to form long-lasting relationships with them and ensure they stay […]
The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors circulating about the disadvantages of print advertisements. […]
