Category Archives: Print Media

Questions to Ask before Advertising in a Magazine

Advertising in magazines may appear to be on the decline, yet, believe it or not, it is still one of the most common ways for companies to build their brand and market their business. Many readers continue to subscribe to magazines, enjoying the tangible and sensory way of absorbing information. But there is a way […]

How Print Ads Build Brand Awareness

Marketing in 2019 seems to be heavily focused on reaching audiences using digital media. Sponsored posts and video-interrupting ads have taken over a lot of the real estate of social media platforms like Instagram, Facebook, and Twitter. However, digital advertising isn’t the only marketing that works—it is just one piece of a bigger picture. Another […]

Where to Position Your Ad in Print Advertising

Before buying advertising space, businesses that plan to use print media must consider the importance of ad positioning. Making the most of print ad space, such as buying premium space or choosing the right positioning, can expand your company’s overall reach and boost the effectiveness of your ad campaign. Here are some tips about positioning […]

How Media Buyers Can Help You with Newspaper Ads

There are many ways to advertise your products, and countless companies still use newspaper advertising as their primary medium. If you are considering media buying through newspaper, it is important to know all the ins and outs before you get started. Diving into this process without prior experience can be costly, not just in terms […]

Elements of Ad Layouts for Magazine Advertisements

When creating your advertisement layout in a magazine, there are some key aspects to keep in mind. It’s not as simple as placing your ad on a page—your ad itself must contain certain qualities that draw readers in and inspire them to act or make a purchase. To prevent your ads in magazines from going […]

Factors That Affect the Cost of Ads in Magazines

If you are looking for the right magazine for selling advertising space, there isn’t a one-size-fits-all way. There are several factors that affect the cost of advertisements in magazines, and you can use the following points to help you plan your budget and find the right marketing company to get your ads in magazines. Although […]

Newspaper Advertising Tips: What Makes a Good Ad Layout?

The goal of an advertisement in a newspaper is to attract your readers’ attention and inspire them to take action. Whether you are using local or national newspaper advertising, your ad layout has a huge impact on its level of success. Here are some good tips for your newspaper advertising layout, and how our newspaper […]

10 Reasons to Include Newspaper Advertising into Your Marketing Mix

You may be surprised to learn that purchasing newspaper advertising space is still worth the investment in 2019. That’s because the response rate from customers is consistent, especially when print advertising is used as part of an omnichannel marketing strategy. Here’s why you should incorporate newspaper advertising into your marketing mix. 1. A Massive Audience […]