MarketingOur BlogPrint Media
Different Types of Newspaper Ads for Marketing
You may already know that the main way to promote your business is through advertisements. But did you know that newspaper advertisements are one of the best platforms to distribute your message? Newspaper ads have stood the test of time and the platform is still one of the main ways of advertising that businesses choose. While there are many different print formats for ads, here are the various options to choose from when advertising in newspapers.
Classified advertisements are small insertions, usually near the back of a newspaper or magazine. These are typically charged per word, and are a great place for businesses to advertise. Some of the headings or categories for these ads include:
- Public appointments
- Situations vacant
- Situations wanted
- Court and company notices
- Tender notices
- Public notices
- Auction notices
These types of ads are usually between one eighth and a full page. They are highly visual, which helps draw the reader to the message. Everyday products can be advertised through these ads such as cosmetics, kitchenware, electronics, sanitary products, domestic items, and more. The reason these ads are also known as “box ads” is because they usually occupy a square or rectangular space in a newspaper. The larger the box, the more expensive the ad.
Insert ads are full-page ads posted in a newspaper, usually in the form of a small pamphlet or card. The rate of the ad is based on circulation and production costs on the flyer. Since insert ads stand alone, they can be pulled out of the newspaper and kept on-hand for the reader.
Business Card Ads
Business cards can also be used to display your ad in newspapers. They are generally located near the Classified section, but can be placed anywhere in the paper. Business card ads are designed to introduce or help end users remember the company and their contact information. Using flexible and creative designs, images, and text, you can make a business card ad that stands out from the page and makes an impact.
Announcing a store or department-wide sale is an effective way to draw in your customers. You can use a sale ad in a newspaper to make this announcement, so readers in your region will have more incentive to visit your store. You can offer discounts on specific products or the entire store. Sale ads are one of the biggest traffic-drivers among advertising options, and they can help you clear out cold stock and generate more cash flow.
Coupons are one of the most effective types of ads because they draw new customers to your online or physical store. By providing your customers with information about an offer, they are more likely to consider your products and make a purchase or purchase more items than they normally would by simply walking into your store. Coupon ads are also simple to measure how effective your marketing campaign is because the customer needs to redeem the coupon to receive the offer.
Spotlight ads target a specific product, collection, employee, or customer of your business. They are usually large ads that serve the purpose of endorsing your brand or highlighting an important person or product that solved a problem or achieved something great. Through this format, the reader is drawn in on an emotional level and can make a connection with your message.
Flyers or frills are the glossy or colorful ads that are placed inside newspapers. They are usually a bit smaller than the newspaper size, and are used by grocery stores, hardware stores, pharmacies, convenience stores, and more. They provide images of current sale or discounted products that the store is offering, and encourage the readers to visit the store before a specific deadline when the sale will end.
Another type of newspaper ad is a folding. It is a smaller, separated printed sheet that is placed on the left side of the newspaper. Businesses can print their ad on one or both sides of the folding. Foldings are effective because it captures the reader’s attention, as it gets in the way of their reading the newspaper. This short break the reader takes allows you to interrupt and present your message to them.
Informational ads are printed in editorial style, like an article, but there is usually a disclaimer above the post that notifies the reader. These ads perform very well for businesses because they can also be posted online, driving even more traffic to your web site or store.
Disclosures are the legal notices that are placed in or near the Classified section of a newspaper. They contain important information that needs to be made public knowledge. This information can include notices to debtors, name changes, and more.
How Macromark Can Help with Your Newspaper Ad Campaign
Creating an effective ad campaign is your best way to connect with your customers and entice them to visit your store or web site to make a purchase. Ad format and placement can help you succeed, but there is a lot more involved in the campaign-building process that you should consider. If you’re planning to use print advertising to reach your customers, working with a reputable marketing agency can be very useful.
At Macromark, we specialize in helping our clients create robust, effective, successful newspaper and print ad campaigns. Our variety of services can be customized to suit your business goals, and we have packages that can work with a range of budgets. No matter the size of your organization, we can help you target your audience, retain customers, and build your reputation among your audience as a company they can trust. If you need help catching the eyes of your readers and establishing an effective advertising campaign, consider working with our print advertising agency. We can help you set up a successful print ad campaign, with all the information and assistance you need to get it up and running. Our services also include direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.
Latest posts by David Klein (see all)
- Advertising During a Recession: 9 Tips to Maintain Your Brand - June 22, 2020
- Customer Retention: How to Maintain Consumer Relationships during COVID-19 - June 12, 2020
- 10 Major Customer Retention Mistakes You Need to Avoid - June 2, 2020