Macromark Weighs in on Dental Practice Generating Six Figures from Direct Mail Marketing Efforts
Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is weighing in on a Texas dental practice generating six figures from direct mail marketing efforts.
General Dentistry Office, located in Temple, Texas, has made over $100,000 in its latest direct mail marketing efforts. They used a combination of four different special offers in their mailings to attract customer attention. (Source: “General Dentistry Office in Temple Texas Case Study,” PostcardMania, last accessed March 28, 2016; http://www.postcardmania.com/case-studies/dental-services/general-dentistry-office-in-temple-texas.)
“Dental practices can garner a lot of leads by using direct mail marketing strategies,” says Dave Klein, president of Macromark. “The large majority of their targets will be focused locally, so it’s a lot about being consistent and being very clear in your messaging.”
General Dentistry took advantage of the USPS every door direct mail (EDDM) plan which allows mail to be sent to every door on a specific route for a reduced price. They also used four different postcard designs and mailed each out consecutively after the other.
“That strategy allowed them to reach the most number of doors at the lowest price,” Klein continues. “It’s focused strategies like these that set the grounds for a successful campaign.”
According to the practice, the results of the campaign yielded 229 new patients and over $137,000 of production from these patients, $115,000 of which has already been collected. After a change in the mailing list, General Dentistry was able to go from $300 per patient to $600 per patient.
“We welcome the challenge of getting our clients these kind of results. At Macromark, we offer some of the most responsive lists in the business and have proven we can help clients reach their targets at higher rates and convert those targets into consumers.”
Macromark Inc. specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one of the largest direct mail and targeted-list brokers in the U.S. and provides additional services in e-commerce, insert media, print media buying, and database marketing services.
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