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Macromark Weighs in on Pierry Software’s Purchase of Direct Mail Marketing Company C. TRAC Inc.
Macromark (www.Macromark.com), a progressive direct mail company specializing in acquisition, retention and monetization, is commenting on the acquisition of C. TRAC Inc., a top-level direct mail marketing company.
On January 4, 2015, Redwood City, California-based Pierry Software purchased C. TRAC Inc. for an undisclosed amount. C. TRAC garners the majority of its revenue from the establishment and improvement of their clients’ direct mail lists. This sale comes as a result of C. TRAC’s search for a company to partner with in order to expand its geographical reach. (Source: Pledger, M., “Interactive marketing agency C. TRAC acquired by Silicon Valley-based Pierry Software,” cleveland.com, January 5, 2016; http://www.cleveland.com/business/index.ssf/2016/01/interactive_marketing_agency_c_1.html.)
“Contrary to popular belief, direct mail is still very much relevant and customary,” says Dave Klein, CEO and president of Macromark Inc. “C. TRAC’s record of success is evidence of this and the fact that they were coveted by Pierry Software goes to show that there are still things that direct mail marketing does that more contemporary media cannot.”
The acquisition of C. TRAC makes Pierry Software one of the largest marketing consultants in the world as well as one of the largest marketing cloud integrators and implementers. This is one of many big acquisitions of direct mail marketing companies that has gone over in the last year.
“Corporations see the value in what direct mail marketing can bring to their portfolio,” Klein explains. “Any business hopes to offer its clients the best service possible. That’s precisely what Pierry Software appears to be doing with their acquisition of C. TRAC.”
C. TRAC evolved into a direct mail marketing company when point of purchase systems made it redundant. It has since established itself as both a direct mail and email marketing professional that uses multiple media to market for its clients.
“The most innovative marketers will find a way to incorporate digital media into their direct mail campaigns. C.TRAC has proven itself capable of keeping up with emerging technology while still being true to traditional means of marketing, and that’s what we at Macromark are always aiming to do, as well,” Klein concludes.
Macromark Inc. specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct-marketing sales. The company is one of the largest direct mail and targeted-list brokers in the U.S. and provides additional services in e-commerce, insert media, print media buying, and database marketing services. Macromark currently has over 300 consumer and business-to-business clients across the U.S., Canada, and internationally. The company prides itself on exemplary service and clear brokerage and list management objectives.
David Klein
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