“Macromark has been an excellent source for new business opportunities. They always have our best interest in mind and have open minds to look into the future.”
Chad Davis, PHE Inc – Adam & Eve
Direct mail has maintained its place as a viable and responsible means to advertise and develop a business. It interacts with other forms of media and can be coordinated with television, radio, and e-mail advertisements to enhance response rates and boost familiarity about a brand’s products and services. Direct mail is unique from other types of media as it is the only way to guarantee a message gets to the consumer or prospective customer. You can also track what has been mailed, when it was mailed, the number of generated responses, and the cost per order. With so many lists available, finding the right one is essential to an effective campaign. If you want to be successful with your direct mail campaign, you must recognize who your clients are and how best to target them. At Macromark, Inc., our snail mail and e-mail list brokerage can help you achieve the results you expect and avoid the pitfalls that can occur in any advertising campaign.
What Can We Do for You?
List Brokerage Research
We can help you determine the probable effectiveness of different mailing list options after first evaluating your current strategies. We will compare databases of lists, including ones kept private from the public and will match your criteria with specific content. We will also take into account the size, cost, list selections, and update frequency of each list, before analyzing your choice’s effectiveness based on previous campaigns.
After researching potential lists available for your goals, we will analyze and evaluate the potential of each of them, comparing the quality, size, demographic, segmentations, price, availability, and psychographic profiles.
Our team will work with you to make specific recommendations of lists that will produce optimal results. We will include counts for certain geographical areas, usage information, advice on selections, and recommendations on test quantities for each list. Our team seeks out lists that work for our clients, rather than pushing our own lists. We strive to find the right match for each client, regardless of the list manager. We focus on our clients’ long- and short-term goals to develop a list that goes above and beyond.
During your consultation with one of our agents, we will determine the order quantities for each list, then place order for them and coordinate shipping arrangements. Our list brokers are more than salesmen, they are true consultants that seek their clients’ success. We are trustworthy, confident, and communicate effectively to create a unique and effective marketing campaign for each of our clients.
Who Do We Serve?
Two of the most effective marketing strategies today are e-mail and direct mail marketing. However, the success of these campaigns depend on the set up. That’s why we provide services that boost our clients’ chances of generating more leads. We provide comprehensive mailing services and take a focused approach to enhance sales volume. Our agents make sure to track competitive marketers and industry leaders, know their products and customers, seek synergies with other interests and products, fine tune the best options, make intelligent use of cooperative databases, protect our clients’ interests, pay attention to detail, and maintain the highest ethical standards. We serve a number of client types including:
- Magazine, newsletter, and book publishers
- General merchandise
- Continuity clubs
- Educational institutions
- Travel & entertainment
To get your message to your prospects, you need to obtain lists of contacts. The success of your campaign rests heavily on the quality of those lists. Our list brokers can provide you with effective lists that can help you find the right contacts for your campaigns—the ones who are likely to be the most receptive.
Why Use Our List Brokerage Service for Your Direct Mail Campaign?
Macromark, Inc. provides comprehensive services from our list brokerage firm supported by our extensive knowledge and expertise in list buying and mail planning. We specialize in uncovering new list opportunities and untapped prospects. We work with our clients to fully understand their direct marketing objectives, analyze previous marketing efforts and mail plans, provide list recommendation and supply superior service with timely delivery.
We don’t stop at list buying, either. Our brokerage team acts as your marketing partner seeking out new avenues for customer growth including strategic partnerships, insert media, interactive marketing and more. Whether you are a seasoned direct marketing company looking for fresh new ideas or you are a new to direct marketing, Macromark, Inc. is the choice for a truly unique, innovative and exceptional brokerage experience.
We offer marketing services that match our clients’ schedules and with a quick turnaround time. When you run a marketing campaign with Macromark, Inc., you’re working with a team of professionals who have been in business for over 30 years. Our team of experts will work closely with you to select the right ad spaces that reach your target audience and generate new leads or sales. Our services also include print media, data solutions, list fulfillment and list management. For more information about how we can help grow your business, contact us at 1-(845) 230-6300.