Tag Archives: Direct Mail

Mailing List Hygiene and Merge/Purge

There are not many topics that are as boring or dry to discuss in direct mail as list hygiene, the maintenance of an e-mail subscriber list, and merge/purge, when data from multiple lists is collected and sorted, with duplicate and unwanted data being deleted. However, the experts at Macromark advise that these are very important […]

Study Shows Online Retailers Still Finding Huge Success Utilizing Direct Mail

It says a lot about direct mail marketing that it has not only survived, but continues to thrive through the advent of the digital age. With smartphones and iPads giving consumers instantaneous access to relevant content, one would think direct mail marketing is a fading industry incapable of keeping up with the times. But it’s […]

The Advantage of Simple Direct Mail Marketing Campaigns

With Macromark being in the direct mail business as long as we have, we’ve seen countless varieties of campaigns. Some campaigns are immensely creative and complex, with designs and copy that go great lengths to capture the attention of the targeted consumer. While there should be no limits on creativity, there is a need for […]

Direct Mail Can be as Simple as Mailing a Postcard

Some of the largest mailers in the country had their best days—and many still do—by mailing postcards. You wouldn’t think that a simple postcard would do the trick, but the truth is that if you are doing a highly targeted mail to quality direct mail responsive lists, a postcard may be all you need. Over […]

Step One in Marketing is a Quality Product

In the congested space of marketing, it’s always important to stand out. Marketers are constantly finding unique ways to separate their product or service from the crowd and make their clients known to consumers who are constantly bombarded with some form of advertising. But what can’t get lost in all the guerilla marketing techniques, social […]

One Way to Get Your Direct Mail Pieces Noticed

Businesses of every size use direct mail marketing because it works. Despite the growing popularity of the Internet and e-mails, print media advertising continues to be one of the most trusted and acted upon marketing channels. In fact, one-quarter of all U.S. consumers believe direct mail pieces are more trustworthy than e-mails. Sadly, that doesn’t […]

Direct Mail Gets Creative

Good direct marketing works best when you can get creative in your marketing approach. It’s time to think outside the box and to stop trying to make those old, tired direct mail packages work with refined list choices. Now don’t get me wrong; if you’ve been using marginal lists, it might just be that your […]

Direct Mail Can be More Effective When Used in Conjunction with E-Mail

Washington might be trying to tell us that the economy is on solid footing, but the underlying economic data suggests otherwise. And by that, I mean jobs data and housing numbers have been disappointing and wages are flat. I’m not trying to paint a doom-and-gloom picture; I’m just saying that it’s tough out there. And […]