Tag Archives: Direct Mail

Direct Mail Drives Online Traffic and Brings Buyers to Your Web Site

Often thought of as an acquisition pipeline for individuals that are direct mail responsive only, the post office and the mail they carry are now driving consumers online in huge numbers. It’s proven fact that catalogers see most of their online sales generated from direct mail solicitations to consumers. The ease of showing all the […]

How Do You Run a Successful Marketing Campaign?

With the new resurgence and interest in direct mail for highly targeted, high-return-on-investment (ROI)-performing marketing campaigns, it’s imperative that marketers follow the fundamental principles of what makes a direct mail program successful to begin with. If you’re wondering why businesses are still using direct mail marketing, and how you can run a successful campaign, keep […]