Good direct marketing works best when you can get creative in your marketing approach. It’s time to think outside the box and to stop trying to make those old, tired direct mail packages work with refined list choices. Now don’t get me wrong; if you’ve been using marginal lists, it might just be that your […]
With the new resurgence and interest in direct mail for highly targeted, high-return-on-investment (ROI)-performing marketing campaigns, it’s imperative that marketers follow the fundamental principles of what makes a direct mail program successful to begin with. If you’re wondering why businesses are still using direct mail marketing, and how you can run a successful campaign, keep […]
